Press Release

The growing aging population, rising disposable income leading to increased spending on beauty devices, increasing prevalence of skin diseases, and growing appearance consciousness are the key factors driving the growth of the market in the U.S.

People have grown extremely conscious about their appearance and want to look to look their best at any time of the day. The easy availability of a wide variety of easy-to-use and convenient beauty products and devices for skin rejuvenation, acne reduction, hair removal, hair growth, and de-pigmentation has prompted them to buy these for their everyday use. The beauty devices market in the U.S. is segmented by type of device and usage, wherein the usage segment is further divided into salon, spa, at-home, and others. Of these, the at-home beauty devices category is expected to witness the highest CAGR, of 19.3%, during the forecast period, as salon and spa treatments can be done at home easily with the use of these.

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Looking at the current scenario, the younger generation is in the race to minimize their signs of aging, whereas the geriatric population is doing everything it can to maintain its youthful look. They both are purchasing at-home beauty devices in an ever-increasing number, thereby leading to the growth of the U.S. beauty devices market. Furthermore, manufacturers are participating in research and development to introduce different home-use beauty devices that are compact and easy to carry. For instance, in 2016, Clarisonic introduced its Mia Fit, a mini-Mia cleansing brush, which cleanses the pores and makes the skin look healthy.

Laser devices are also actively used for removing unwanted hair from the legs, face, arms, and other areas of the body. Similarly, photo rejuvenation devices and light emitting diode (LED) therapy enable the removal of dark spots and skin pigmentation at home. Market players, such as Carol Cole Company, have introduced various schemes and programs to increase the awareness about these products among people. Thus, growing appearance consciousness, coupled with increasing awareness about the availability and application of beauty devices, is driving the U.S. beauty devices market.

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