Press Release

The growing aging population, rising disposable income leading to increased spending on beauty devices, increasing prevalence of skin diseases, and growing appearance consciousness are the key factors driving the growth of the market in the U.S.

People have grown extremely conscious about their appearance and want to look to look their best at any time of the day. The easy availability of a wide variety of easy-to-use and convenient beauty products and devices for skin rejuvenation, acne reduction, hair removal, hair growth, and de-pigmentation has prompted them to buy these for their everyday use. The beauty devices market in the U.S. is segmented by type of device and usage, wherein the usage segment is further divided into salon, spa, at-home, and others. Of these, the at-home beauty devices category is expected to witness the highest CAGR, of 19.3%, during the forecast period, as salon and spa treatments can be done at home easily with the use of these.

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Now, a major reason for the growing appearance consciousness among people is increased exposure to different media, such as, television, social media platforms, and magazines, which is pushing the demand for beauty devices in the U.S. The demand has encouraged the market players to launch new and innovative beauty devices, such as portable lasers for skin tightening and lightening. Hence, technological advancements in beauty devices has also been contributing to the growth of the beauty devices market in the U.S.

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