Press Release

TMRR recently published a market study on the global Location Analytics market that sheds light on the various trends that are playing an imperative role in shaping the growth of the Location Analytics market. The report provides a detailed analysis of the Location Analytics supply chain, value chain, and business execution across various regional markets. According to the study, the Location Analytics market is slated to witness a CAGR growth of ~XX% during the forecast period (2019-2029) and exceed market value of ~US$ XX by the end of 2019.

Furthermore, the report includes the company profiles of some of the most established market players operating in the Location Analytics market. The market share, regional presence, pricing strategy, marketing strategy, revenue growth, and product portfolio of each company is provided in the presented market study. The various market players included in the report include, company 1, company 2, company 3, and company 4.

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Important Takeaways from the Location Analytics Market Report

  • Analysis of the micro and macro-economic factors likely to impact the dynamics of the Location Analytics market
  • Important trends and developments in the Location Analytics market
  • The projected growth of each market segment and sub-segment
  • Winning strategies of stakeholders in the Location Analytics market
  • Recent innovations, product launches, technological advances

Drivers and Restraints

The location analytics market is rising rapidly and is pushed by trends such as increased use of market intelligence information for business growth, the evolution of IoT, and increasing volume of data across industry verticals. The use of real-time location analytics fulfills regulatory requirements of industry verticals such as retail and consumer goods, government and defense, energy and utilities, healthcare, and manufacturing.

However, the market faces certain growth impediments as well. Concerns about data security and data privacy are the foremost factors holding back the market’s growth. Moreover, existing players are facing growth challenges with the increasing number of players offering location analytics tools and services. In addition, issues pertaining to low connectivity, data integration, and inadequate expertise in organizations are impeding this market’s growth. High initial costs for the setup of location analytics solutions and low returns on investments are also challenging the growth of the location analytics market.

Nevertheless, the high adoption of location analytics solutions in small and medium businesses (SMBs) will present growth opportunities for vendors in this marketplace.

Global Location Analytics Market: Regional Outlook

The report analyzes the global location analytics market in terms of its geographical reach. This market can be divided into the regional segments of North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. North America stands as a significant market in the global location analytics market. Asia Pacific is expected to emerge as a significant market due to the explosion of data through IoT devices and the ceaseless use of smart devices.

Global Location Analytics Market: Competitive Outlook

Among the key vendors in the global location analytics market include SAS Institute Inc., ESRI (Environmental Systems Research Institute), Pitney Bowes, IBM Corporation, Cisco Systems, SAP SE, Tibco Software Inc., Oracle Corporation, Microsoft Corporation, Galigeo, and Alteryx Inc.

Key vendors in this market are focused on strategic alliances and partnerships for expanding their customer base and to enhance customer experience. For example, in 2016, IBM entered into a collaboration with Mapbox, which is one of the leading companies for providing mapping platform solutions for developers.

Development of innovative products is also what key players are focused on to gain a competitive advantage in this market space. For instance, in 2016, SAP launched its SAP Geographical Framework using which organizations can access geographic information from geographic information system (GIS) in order to enrich business applications.

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The report aims to clarify some key doubts pertaining to the Location Analytics market such as:

  1. What is the estimated revenue growth of the Location Analytics market through the forecast period?
  2. Which region is expected to generate the highest revenue during the assessment period?
  3. What are the leading market players operating in the Location Analytics market?
  4. What are the most suitable marketing and promotional channels for market players in the Location Analytics market?
  5. What are the factors that are likely to hinder the growth of the Location Analytics market in the upcoming years?

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This post was originally published on Crypto Coin Guardian