380 extra levels, worlds 3D, new characters for a new experience “sweeter than ever”. Friends Saga, the new extension of the video game mobile Candy Crush, one of the most played and profitable in the world, three billion downloads in eight years, is out this Thursday 11 October. If the addictive power of this pass-time of the alignment of candy to make them burst, has been repeatedly stressed, the effects of its design, very colorful on our brain are less. However, the graphic universe of Candy Crush, very childish, tart, and especially saturated color, too, contributes to the way we can keep the nose glued to our screen. Explanations.

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“The fact of looking at a active color a particular area of the brain : certain colors stimulate more of the right hemisphere, others stimulate more the left hemisphere, the other one area in particular,” says Jean-Gabriel Causse writer and designer from france, specializing in the influence of colour on our perceptions and our behaviors. The multiplicity of colors in this type of game so it has the effect of filling our brain, – or even anesthesia – even if the term is probably a bit strong -which explains that the player has the (false) sensation of not more bored when he plays”.

“The player is led in a vacuum, in a non-reflection”

The will to have put a wide range of colors in Candy Crush is definitely not a coincidence, concludes Jean-Gabriel Causse. But this over-visual stimulation and promotes the emergence of feelings of frustration, anger, or pleasure, which motivate the act of purchase [Candy Crush is a free-to-play, free-to-play during the installation, but offers micro-transactions to speed up the progress] ?

“In my humble opinion, these emotions are activated by other mechanisms, but all these colors lead the player in a vacuum, where he thinks no more of anything, tackle the expert. My hypothesis is that the frustration or the lack thereof could create once we stop the game, when all the problems of everyday life come to mind.”

In the “new world in 3D”, or in a game, the player is faced with an explosion of colors permanent.

King/Candy Crush

The graphic universe of Candy Crush cache, however, another subtlety, which our brain is sensitive, details of the designer and author of Colored Pencil (Flammarion). “When you look at the aesthetics of the game, one has the impression that it is designed for children five years of age, yet many adults play it, he notes. These bright colors are fall back the player in the childhood and it is another way, according to me, to take the player to the non-thinking.”

An over-stimulation of information permanent

This finding severe is in part shared by Vanessa Lalo, psychologist, specialist in video games. “The use of all these colors and this childlike world strengthen surely the commitment of the players, but it is also linked to the universe very sweet, with candy, which reinforces the identification of objects of the real that bring a certain pleasure and enable a double reward circuit in the brain,” she says. The position and the shape of small candies also contributed to snap up our grey matter. Our brain seems to be naturally gifted to sort the objects that appear in our field of vision, and perform collections. An idea underlined as early as the 1920s by German researchers and confirmed since then by numerous studies.

In a shortcut dared, some of the designers of the video game industry do not hesitate to compare Candy Crush to the dating application Tinder. In both cases, a single swipe is enough to play and get a reward satisfactory : the transition to the higher level in the case of the video game and a “match” with another person in the case of the application of encounters.

But the psychologist Vanessa Lalo is especially keen to highlight the next wicked games ‘free-to-play” that manipulate players to get them to play a maximum of time. “There is over-stimulation informational standing, the robot that blinks, suggestions of solutions after two seconds of inactivity, the bonus which move when it is on the verge of losing, etc, In this overload of visual, the eye will be more attracted to contrasting colors, to the point of forgetting the winning combinations, which can lead to the frustration [the game features a maximum number of five lives at a time, and the levels of the most difficult often require the most] and compulsive behaviors.”A shame for a game supposed to make us forget our dark thoughts.

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